Candivore raises $10M for casual multiplayer games

Candivore, the maker of the preferred cell video game Match Masters, has raised a $10 million funding round to make informal multiplayer video games.

The funding comes from Vgames, an Israeli venture money business specializing in video video games, and investment decision fund Tiger International Administration. This fresh capital injection brings Candivore’s total fundraising to date to $22 million, $12 million of which was raised in 2021.

Match Masters has experienced additional than 30 million downloads across the cellular app stores whilst counting extra than 5 million regular monthly active consumers actively playing more than 10 million matches day-to-day.

This newest funding coincides with Candivore’s approaching advert marketing campaign slated for the United Kingdom. Made to endorse and appeal to extra players to its Match Masters cellular game, the U.K. ad marketing campaign, showcasing both equally Television set advertisements and on-line experiences, is set to launch on May possibly 27 and will aspect singer Robbie Williams and actor and football star Vinnie Jones.

The upcoming marketing campaign signifies the greatest advert marketing campaign undertaken by Candivore thus considerably, with advertisements aimed at Tv set and digital platforms alongside many offline actions. Candivore released identical campaigns in Germany with tennis legend Boris Becker and in Poland with comedy star Cezary Pazura.

Match Masters transforms the common match-3 genre into a participant-vs .-player (PvP) level of competition. In Match Masters, avid gamers participate in dwell towards opponents in a quick-paced convert-based ecosystem, featuring distinctive gameplay modes each working day, tournaments and events, which allow gamers to generate benefits.

“The cellular gaming room has been booming for decades and our journey has been wilder than nearly anything we could have imagined,” reported Gal Goldstein, CEO of Candivore, in a statement. “As we carry on to work passionately to include extra attributes for our gamers, our ongoing partnership with Vgames will help our attempts to make Match Masters even a lot more rewarding for our worldwide group of customers.”

Match Masters generates sizable revenue that compares with video games commanding considerably larger sized audiences. For every information collected by software intelligence service provider Sensor Tower, Match Masters created $7 million in March 2022.

“We are quite excited about Candivore’s prospective clients,” reported Eitan Reisel, founder of Vgames, in a statement. “The cellular gaming market place is witnessing tantalizing progress, and Candivore’s Match Masters has previously positioned itself as a person of the leading mobile games. With the prolonged standing help of Vgames, I am self-assured that this cell gaming expertise will gain more momentum, creating ample alternatives for stakeholders and gamers alike.”

In addition to the Television set and online campaigns, the Candivore group will host a serious-everyday living cost-free-to-enter competition in Potters Area Park close to the London Bridge on June 11 and 12, 2022, that includes live DJs, interactive video games, competitions, influencer and celeb satisfies, and additional.