Blow for BAT as Wellbeing CS Kagwe declares Lyft illegal

Overall health

Blow for BAT as Overall health CS Kagwe declares Lyft illegal


Lyft, a nicotine pouch brand name that is being marketed locally. Photograph | COURTESY



  • The ban follows extreme lobbying by dad and mom and anti-tobacco groups to have the Ministry of Wellbeing to ban Lyft.

Wellbeing Cabinet Secretary Mutahi Kagwe has declared the registration of nicotine pouches, together with BAT’s common products Lyft, unlawful and needs them deregistered.

In accordance to a directive communicated to the Pharmacy and Poisons Board, he reckons that licencing of nicotine pouches by the agency contravened the law. 

The ban follows intensive lobbying by mothers and fathers and anti-tobacco teams to have the Ministry of Health ban Lyft.

The Kenya Tobacco Command Alliance (Ketca) experienced lifted worries that Lyft is effortlessly obtainable and remaining abused by minors. 

“A product that is very addictive, which poses health pitfalls, must not be bought freely. We want the nicotine product seriously taxed and regulated, just as we take care of other tobacco solutions,” said Ketca chairman Joel Gitali. 

Lyft is a nicotine pouch promoted by British American Tobacco (BAT) Kenya #ticker:BAT as an alternate to cigarettes for addicted smokers.

The merchandise has been gaining reputation considering that becoming released into the sector late previous calendar year.

It is marketed around the counter in supermarkets and local shops at Sh20 a pouch. 

Whilst pouches are promoted as a safer alternative for cigarette smoking addicts who want to stop the pattern, nicotine is nonetheless a hugely addictive substance.

Quick significant

Lots of buyers say it offers 1 a superior in a quite small span, from the time it is put in the mouth and when it takes influence.

The consequences are even more heightened if a person is using liquor.

“We want the product to be banned as Uganda did,” mentioned Ketca. 

In accordance to the lobby, there is insufficient info to display that the pouches are a considerably less risky different to cigarettes. 

Mr Gitali had accused the Pharmacy and Poisons Board of letting the availability of the nicotine items in supermarkets and chemists. 

“When you converse to Ministry of Wellness officials, they say they are not informed how it bought registered,” he said. 

If it was created for people who smoke seeking to give up the habit, then it need to only be accessible on prescription of a medical doctor, mentioned the Ketca official. 

Chance of habit

Just lately, mother and father urged the governing administration to carry out extra tests on the nicotine solution, expressing worry little ones were being abusing it.

Countrywide Moms and dads Affiliation Chairman Nicholas Maiyo warned that small children could grow to be addicted since there are no limits on sale of the merchandise. 

“Currently, there are no limitations on age. We demand that the authorities conducts checks on this drug,” he reported.

BAT announced early this 12 months that it would develop a Sh2.5 billion manufacturing facility in Nairobi to create the nicotine pouches.

Even so, BAT Kenya Head of Company Affairs Caroline Mavuti has indicated in a current job interview with Country that Lyft is a tobacco-totally free contemporary oral nicotine pouch.

“It is manufactured from higher-top quality components, together with pharmaceutical quality nicotine, water, eucalyptus and pine tree fibres, flavouring and sweeteners,” explained Ms Mavuti.