J.C. Penney (JCP) will be a shell of its former self if it emerges from bankruptcy, retail experts tell Yahoo Finance, and there is a big question mark around the if component.
“J.C. Penney will look a lot different if they survive. Perhaps they could have 150 stores. It will look like a very different model just like what happened with Sears,” SW Retail Advisors chief Stacey Widlitz said on Yahoo Finance’s The First Trade.
Putting J.C. Penney in the same bucket as Sears isn’t exactly flattering.
Since emerging from bankruptcy last year, Sears has become even more irrelevant with shoppers as it operates a little more than 100 stores across the country. The company’s smaller store footprint relative to its heyday has lost its considerable cachet with suppliers and customers. And the model doesn’t afford Sears the scale needed to successfully compete with better capitalized