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No matter which stage your small business is in, advertising follows 4 steps, in response to the industry mnemonic, “AIDA: Consciousness, Curiosity, Want, Motion.” Your job is to make prospective customers aware that your services or products exists, pique their curiosity in what your product or service can do for them, make them wish to attempt your product or service, and eventually take motion, by asking for extra info or truly buying the product.
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