July 6, 2022

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Sarah Gibson Tuttle on Building Olive & June

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Sarah Gibson Tuttle hardly ever considered she’d turn into an entrepreneur.

On this episode of Powering Her Empire, Tuttle talks about ditching her company career to come to be the founder and CEO of an at-residence nail care business.

Tuttle started her corporation, Olive & June, in 2013, seeking to convey salon high-quality “mani-pedis” to folks at house. The concept arrived to her when identifying the accessibility of Drybar, a California-based chain of hair salons. Alternatively of hair, she preferred to do nails.


“I fell in enjoy with Drybar, but I have usually been a mani–you know, nail obsess-y. And so I considered I must do some nails. And that’s genuinely [when] it definitely took a everyday living of its have,” reported Tuttle.

She took the leap from a decade-very long work functioning in fairness product sales trading at Morgan Stanley and JP Morgan, even even though she had minor experience in nails. That has people today feel she was outrageous, Tuttle said.

Tuttle felt like she was stagnating at her finance job. She understood she had no intention of jogging a team or signing up for administration. Ultimately, she mentioned, she looked toward Los Angeles.

“I think I was all set for a alter. And I had massive, vibrant-eyed ambitions of what L.A. was like… And I believe a lot of them came real,” mentioned Tuttle.

She took her daily life financial savings and opened her 1st flagship store.

In Los Angeles, Tuttle uncovered a neighborhood that gravitated in the direction of Olive & June as an cost-effective but luxury manufacturer. She in comparison her business to L.A. food hotspots like Umami Burger and Ürth Cafe–what she calls ‘elevated’ relaxed.

Early on, just one trader advised her to obtain area L.A. traders whose wives really like Olive & June. She claimed she didn’t appreciate the tips at the time, but afterwards, she noticed it come true as she found her investors’ wives regularly made use of the merchandise.

“They may possibly have believed it was a insane principle,” she claimed. “But the most important individual in their lifetime reported, ‘It’s wonderful. She’s awesome, we should really do it.’”

Tuttle stated Olive & June has so considerably elevated 3 rounds of funding. She plans to raise prices at her institutions per year, saying she intends for Olive & June to grow to be the gold regular for nail remedy. Observing other makes like Flower Magnificence, she claimed element of that rate hike will be to offer much more accessibility and better-high-quality procedure.

“The place is to be accessible in all places,” she mentioned. “So individuals can be putting on the ideal excellent nails, whether it be polish or press ons for a value that they can manage.”

Tuttle added that seeing people put up photos of their manicures manufactured Tuttle understand that her brand name now has gone beyond her.

“I am not the hearth, the community is the fire,” she said.

Listen to more of the Powering Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or where ever you get your podcasts.

dot.LA Viewers Engagement Fellow Joshua Letona contributed to this submit.

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