Barbara Casey is a customer engagement and text marketing professional as nicely as the CEO of Mobile High 5. She retains a Bachelor of Science degree in Journalism and Promoting from the University of Kansas. She is also a graduate of Goldman Sach’s 10,000 Compact Organization education and learning method. Barbara has 30 yrs of encounter in direct marketing and advertising, branding, and small business advancement. She uses this understanding and textual content marketing approaches to assist small and medium-sized enterprises make use of the mobile advertising revolution.
Now, Barbara joins me to go over the rise of mobile promoting for the duration of the pandemic and how other marketing channels will see considerably less engagement in the following couple of yrs. She reveals why text marketing is so successful and explains the proper way to run a text information advertising and marketing marketing campaign. She provides artistic methods to leverage cellular advertising and marketing and outlines the procedure of constructing a text marketing record. Barbara also shares why personalization in cellular marketing messages is essential and why SMS will come to be the best advertising and marketing platform for little firms.
“Mobile advertising is offering the information and facts that a client is looking for at the time they are seeking for it, on the product of selection, which for most of us is our cellular phone.” – Barbara Casey
Hear to the podcast below:
This week on SmallBizChat Podcast:
- How mobile internet marketing accelerated during the pandemic
- Why we will see less engagement as a result of other forms of internet marketing in the following number of decades
- Why textual content marketing is much more powerful than other direct advertising indicates
- The correct way to do a textual content information advertising campaign
- The gains of working with a text messaging system
- The big difference concerning SMS marketing and MMS advertising and marketing
- Innovative means to leverage textual content advertising and marketing
- The ideal approaches to build a textual content internet marketing record
- How important individualized messaging is for cell marketing and advertising
- Why SMS marketing and advertising is heading to turn into the major marketing channel
Join with Barbara Casey:
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