Biz Casual

One of the many reasons to use social media for marketing your business is branding. Particularly for small startups, it's...

What do people say when you are not around? Chances are they are saying the same thing about your business....

So, you have a business, but you're not getting the number of customers you need and try as you might,...

I know that for some new entrepreneurs, 'branding' can be a scary word. The 'big guys' spend millions on their...

Ebusiness is becoming popular. As computers and other devices become cheaper, there has been a boom in the online business...

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong...

Due to unstable economic changes, you can see dozens of businesses closing down their doors as they succumb to financial...

Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how...

I've noticed a common thread running through new business owners: they feel guilty charging for services that actually help people....

A discussion about branding is generally not a conversation anticipated with excitement. If you're a marketing type it can be...